Majestic Citation Flow is a trademark of Majestic. Majestic Citation Flow is a score between 0-100 which helps to measure the link equity or “power” the website or link carries. Majestic Citation flow is used in conjunction with “Trust Flow”. Together the Citation Flow and Trust Flow form the Majestic Flow Metric algorithm.
Majestic Citation Flow represents an evolutionary leap from our old metric – ACRank – and predicts how influential a URL might be based on how many sites link to it. Links are now not all created with equal weight – and because a strong link will have a relatively stronger influence on URLs, Majestic itation Flow is based on stronger, iterative matematical logic than the old metric of ACRank.
4 Ways to Boost Your Majestic Citation Flow (and SEO)
Before talking about how to find the trust ratio of a site, you must first understand exactly how Citation Flow and Trust Flow work. Dixon’s article on Flow Metrics explains this terminology. But the main thing to remember is that Citation Flow is link juice and the Trust Flow is how close those links are to trustworthy, authoritative sources.
To get the Trust Flow you simply do the following calculation: Trust Flow / Citation Flow = Trust Ratio
The basics behind why the trust ratio works is because, if the Majestic Citation Flow is high and the Trust Flow is low, this means that the website being checked has a lot of link equity (or “juice”), but barely any trust from those links. This usually indicates that the site has gained those links from “spammy” areas of the web as they are not close to authoritative sources.
On the flip side of this, if a site has a high amount of Trust Flow and low Majestic Citation Flow this means that the links pointing to that site are from very trustworthy sources .i.e. a trustworthy site that you want a link from.
So in a nutshell this shows that using a quick glance of the Majestic SEO metrics of a site can really help you to decide whether a site is technically trustworthy or not. If you are within a digital marketing agency with a high volume of links to provide. This can save you hours of quality checking sites prior to contacting them to make sure the links you build are of the highest possible
If you want to speed the process up even more, use the Majestic SEO Chrome plugin to check the metrics as you look at the site.
This check is only a quick overview and does not always apply to every site. There are many perfectly trustworthy sites out there that have a Trust Flow lower than the Citation Flow. All you need is a bit of common sense when doing this. However sites with Citation Flow of 35 along with a Trust Flow of 7 are nearly always going to be poor quality sites. There are additional things you can do to make this more accurate such as using anchor text ratios and looking at the trust ratios of entire niches. But I will be covering this in another article so stay tuned. If you would more information or advice on any of the aspects covered within this article please get in touch. Increase Seo metrics guaranteed with our professional SEO services .