What Is Organic Website Traffic ?
Organic traffic generally refers to non-paid traffic, so includes traffic from:
- Search engines like Google , Bing , Yahoo and others .
- Social media sites like Twitter, Facebook , Pinterest and others .
- Referral traffic from other sites – visitors arriving at your site after clicking on a link on another website.
- Direct traffic – someone typing in your URL into a browser.
Such traffic is all achieved organically, rather than through a source of advertising or paid promotion of some kind.
Organic traffic is what most marketers strive to increase. This traffic is defined as visitors coming from a search engine, such as Google or Bing. One thing to note is that paid search ads are not counted in this category. In Google Analytics, paid search traffic or PPC is marked in a separate category. Organic search traffic is labeled in green on the sources graph and can give additional data into the actual search phrase that brought in your traffic. When looking at your analytics tool, you may see traffic labeled as “unknown” or “SSL”. This means that the search terms are being withheld from the data set. This is a result of Google not sharing this information, rather than the analytics platform you are using.
The better you are ranking for the more organic traffic will result. will see a steady increase in organic search traffic and improved positioning in the search results. As a marketer, it is important to look at your keywords and identify new ranking opportunities each month. These should guide your blogging efforts.
Traffic data is a great way to take the temperature of your w. When you are writing and promoting blog content on a regular basis, you can use this information to track results and correlate these efforts to actual ROI. Be sure to look at traffic numbers over long-term intervals to see trends and report on improvement over time .