Social media can do amazing things. It can create an environment where your friends and followers and even your own customers become evangelists and act as a virtual sales, support and marketing teams. It can help you spread word of your business, your products and your successes through extended networks of people you’ve never even met. It can allow you to create lasting and deep relationships across continents, religious and political beliefs, in places you’ve always wanted to visit or never knew existed. It can open your eyes to the richness of human relationships and even find you a job.
Social media success is not about numbers. It’s about conversations and relationships. It’s about getting to know your customers, your friends and neighbors and yes, even your competitors! Build good strong relationships, have lots of conversations, and your social media efforts will be successful.
Many businesses sink when it comes to social media success because they jump in feet first and create a bunch of accounts – without actually figuring out the ‘why’. And then, once they’ve set up their social media accounts, they have no idea what to do next.
In order to achieve your goals with a social media campaign, you have to identify them first. You also have to ensure that those goals run in tandem with your overall business strategy.
What does success mean to you?
Here are a few common objectives that many businesses aim to achieve from social media:
- Increase website traffic: Your website is one of your most valuable marketing tools, this means that it’s essential to generate traffic to your site if you want to make sales and find new customers. It’s also essential that you generate the right traffic to your site – i.e. people who are actually interested in your product/service. Content creation is key to this. By making your website a resource or hub of information for your target audience, you’ll increase your web traffic and really develop your brand as an authority in your market.
- Increase sales: Social Selling has really begun to find its feet in the marketing world. Customers aren’t interested in generic pitches anymore (I’m not sure they ever were), they’re interested in conversations, transparency, and a bit of ‘give and take’; the more interested you are in your customers, the more interested they will be in your brand.
- Increase newsletter sign-ups: Email marketing is still one of the staples of every marketing strategy and it’s a great way to keeping your leads ‘warm’ by updating them with your latest offers/company news.
- Improve customer service: These days, many people will vent on social media before even picking up the phone, so it’s important that you have procedures in place to deal with complaints effectively and efficiently.
Once you’ve identified your objectives, and established why you need a social media presence, you can enforce key strategies to ensure that you’re successful.
Our service packages have integrated social media promotion, and the results we get are incredible. By purchasing one of our packages you will have the opportunity to figure out what it means to work with the best in the field.