Dedicated Press Release
– To let the media know about an event in hopes that will pass the information along ;
– To let the media know about your business with the hope that a reporter will see a story in your press release and write an actual news article about it
– To help promote your business’ appearance on the Internet via blogs, websites and social networks. It is direct readership publicity.
Tips for Writing a Press Release
Press releases should always be written in the third person. Write it as though you’re sharing riveting information. If your information isn’t riveting, take a brief step back. Maybe there’s something you can add to your event or announcement that will make it more interesting. Of course, that “something” has to happen. You can’t mention that an A-list celebrity will show up at your event when you know full well he won’t. Linking your press release to a current trend or happening in the news can also help grab attention.
The bottom line is that if your event is boring, your press release may be yawn-worthy as well, and no one is going to want to run with it. You’ll also want to avoid dry, rigid wording for this reason. You don’t want to lose your reader with the first sentence. Using quotes can liven things up. A press release is not just a rendition of facts.