Over 92% of those who search for something on the Internet are directly interested in that search and therefore need what they are looking for. Unlike those who come to your site as a result of the marketing campaigns you run and are likely to enter the site only out of curiosity, those who are specifically looking for those keywords are strictly interested in something they are looking for and almost 48 % end the search by buying that product or service you are looking for. So the conversion rate is huge compared to the other types of marketing.