You’ve decided to start a new venture and you’ve come up with the perfect name. But when you search for the domain you want, you discover that someone already owns it. So what do you do? Do you give up and change your business name, or do you figure out how to buy a domain that is taken? If you want to choose the latter option, you’ve come to the right place.
This guide will share not only why it’s so important to get the exact domain you want, but also give you step-by-step instructions on how to buy a domain that is taken.
Don’t just go and get a different TLD
If your desired domain name is taken, you might be thinking that there’s a third option worth considering: getting the same domain but with a different TLD, like .net or .org instead of .com.
However, this is not a good idea. First off, people will never remember what your correct TLD was, so they will usually go for .com anyway – ending up at the wrong website.
Additionally, registering existing names can also result in legal trouble. The owner of the original .com might argue that you’re trying to infringe on their brand name by registering a similar domain name.
At the end of the day, you’re really better off either trying to get the original domain name that you wanted from the start, or changing your focus to a different name entirely.