1 – Keyword Analysis: Plan Your Online Business Wisely to Increase Its Chances of Success
Check out the competition. Before getting started, one should always do their homework. Similar to a business plan, you should first identify competitors in your adult vertical or niche. In fact, a thorough competitor analysis will unveil a treasure trove of crucial information, namely the most powerful keywords for which other businesses rank for, how webmasters optimize their sites, what type of content works best and other useful strategies.
Here’s 2 factors you absolutely need to take into account for each keyword:
Volume: If your keyword has no traffic, it can be useless. On the flipside, if your keyword has a lot of volume, the competition rises. If you’re new, start at the bottom and work your way up. This means targeting low-volume keywords with less competition to slowly grow your domain authority (DA). Established sites with great organic traffic can tackle more competition to remain leaders in their respective niches.
Competition: Unsurprisingly, evergreen or powerful keywords are extremely competitive. The more competition, the lower your odds of actually making a dent with your SEO for adult business strategy.
2 – Website Structure: Build Your Website with SEO in Mind to Attract More Traffic
Having your website built according to the SEO for adult business guidelines underneath is capital. We can’t stress this enough: these steps are essential if you wish to grow a sustainable online business. Fist off: start by building the very foundations of your website. When choosing a domain name, you’ll want to keep it simple. This will help you generate type-in traffic. Also called direct traffic, type-in traffic is traffic that lands on your website by simply “typing-in” your URL (usually the case with short domain names, dictionary word domains, or memorable ones). The more powerful & memorable your brand is, the more type-in you’ll get, and—consequently—the more it can improve your rankings in Google.
3 – Website Content: Attract Big Volumes of High Quality Traffic Thanks to the Relevancy of Your Content
If you planned your online presence correctly, you already know the keywords you’ll be focusing your efforts on. Once you have your main focus keyword(s) in your domain name (in an ideal situation), you should use your other target keywords in the URL of your pages or posts. Another good practice is to avoid using stop words in your page slug. However, the efficiency of this practice has become more and more debatable since it doesn’t seem to be as relevant as it once was for SEO for adult business purposes.
In SEO for adult business, the quantity of text provided on a page is paramount.
➝ You should have AT LEAST 750 words per page (ideally). This is almost a bare minimum since it’s commonly accepted that it should be at least 1500 words for mainstream websites. The reason is simple: written content is what search engine bots are looking at. The more relevant written content you have, the more likely you are to get a higher ranking.
4 – Optimize Your Backlink Strategy to Attract Both Direct and Organic Traffic
Without a doubt, backlinks are the absolute best things to attract both direct and organic traffic. They have become so important over the years that they are now considered as the backbone of any good SEO strategy. There’s actually a crucial SEO for adult business secret related to backlinks. Having backlinks shows search engines that your content is worth sharing and – consequently – has a direct effect on your ranking. That’s why backlinks are so important: in addition to bringing direct traffic that clicks on the links, they have a direct effect on organic traffic acquisition.
5 – Analyse Your SEO for adult business Value
Everybody will agree that it’s fairly easy to get lost in data… especially nowadays. Regarding your SEO value, there are mainly 3 things to analyze:
1- Your Organic Traffic volume
The analysis of your organic traffic should give you some valuable information about where to put your SEO efforts next, especially in regards to your website structure.
➝ Compare your organic traffic volume according to different devices to see the structural points to improve. As we’ve seen earlier in this guide you can have a different ranking on search engine on mobile and desktop. If your website is well structured and optimized for mobile, you should have at least the same volume of mobile and desktop traffic (usually even more mobile traffic). Therefore, if you have less mobile than desktop traffic, this should ring a bell!
If it’s the case, it means that you should probably put some efforts in either one or more of these things:
The mobile version of your website.
Your loading speed.
The implementation of your HTTPS protocol.
Your source code.
2 – Your Rank on Search Engines & the number of impressions. This is the backbone of SEO analysis.
➝ Analyse your existing keywords and your position on SERPs to either improve your ranking or detect new opportunities. Try answering these questions:
On which keywords are you ranking? On which pages?
How many impressions did you get last week? Last month? Last year?
What’s your click-through-rate (CTR) on these keywords?
3 – Your Backlinks
As we’ve seen earlier, it’s important to maintain some quality standards in regards to your backlinks.
➝ Watch the quality and the quantity of your backlinks like a hawk. Whether it’s regarding the anchor text, the tags or the source of the backlink, one thing you should always take a look at is the actual SEO juice transmitted. Moreover, you should ALWAYS be on the lookout for more backlinks.
Putting in routine SEO efforts should always be an ongoing process. And if you stick at it and don’t give up, your website can easily become your main source of revenue for many years to come. Start optimizing your adult website today and watch your organic traffic soar!