Backlink is a link one website gets from another website.Backlinks make a huge impact on a website’s prominence in search engine results. This is why they are considered very useful for improving a website’s SEO ranking. Search engines calculate rankings using multiple factors to display search results. A backlink usually consists of two parts the URL and the anchor text.
Backlinks can either be text links or image links. A backlink performs two very specific functions.The link ensures that the linked website’s reputation improves. Link popularity is a simple measure of link numbers and plays a main factor involved in search engine ranking. Google and other search engines examine anchor texts. If the anchor text is related to the topic of your website, then your site will achieve better rankings.
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